---
title: "Porters Five Forces"
canonical: "https://support.appfire.com/space/CBCCL/642226030/Porters%20Five%20Forces"
format: markdown
---
> Macro (aura-html)

> ℹ️ [Porter's five forces analysis](http://en.wikipedia.org/wiki/Porter_five_forces_analysis) is a framework for industry analysis and business strategy development formed by [Michael E. Porter](http://en.wikipedia.org/wiki/Michael_Porter) of [Harvard Business School](http://en.wikipedia.org/wiki/Harvard_Business_School) in 1979.

These forces describe the relative power of each of the following:

- Customers
- Suppliers
- Rivals
- New Entrants
- Substitutes

This analysis helps you determine the competitive intensity and therefore attractiveness of any given [market](http://en.wikipedia.org/wiki/Market).

![Comala Boards Cloud Porters Five Forces strategic analysis framework board](media://1cb08611-52be-4615-be00-742f0f115880)