---
title: "Data Collection and Analytics Overview."
canonical: "https://support.appfire.com/space/DLP/1873545398/Data%20Collection%20and%20Analytics%20Overview."
format: markdown
---
> Macro (aura-html)

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## Purpose of data collection

We collect analytics to enhance our product performance, ensure operational stability, and improve user experience. Our data collection is governed by the End User License Agreement ([EULA](https://appfire.com/eula)) section 16, which allows us to compile statistical insights while ensuring customer anonymity.

## Data collection components

We utilize the following third-party services for analytics and operational monitoring:

**Amplitude**: Provides insights into feature usage and user flows, enabling us to improve the overall user experience.

**Fingerprint**: Supports analytics structuring, ensuring better data organization.

**Datadog**: Monitors key operational performance metrics, ensuring system stability and rapid issue detection.

## Data sources and transmission

| **Component** |  |  |
| --- | --- | --- |
| Amplitude | Feature usage, user flows | Amplitude Servers |
| Fingerprint | Device identifiers | Fingerprint Servers |
| Datadog | System performance metrics; error logs | Datadog Servers |

All collected data remains** **anonymous and is used for aggregated analyses. No customer-created content is collected.

## Data collection opt-out options

> 📝 Data Center version only.

On non-cloud hosting, all components can be disabled by turning off the **Statistic collection** in App Configuration > Advanced > Technical info. 

![Zrzut ekranu 2025-03-18 o 10.30.35.png](media://f2b06038-6ab8-4fea-8913-0cf511638d73)

### Exception

Events related to the BigPicture app lifecycle are always sent. That includes: 

- App is disabled
- App is enabled
- App is installed
- App license changes
- App is uninstalled